Tesco offers free fruit to shoppers’ children
The supermarket extends healthy eating initiative to 800 stores after testing in Scotland last year.
UK’s biggest supermarket will place boxes of apples, bananas and citrus fruit at the entrances for children to nibble, providing parents a hassle-free shopping experience.
Checkout assistants, Maria Simpson, who works in a Lincolnshire store came up with the idea after suggesting that handing out free fruit to children would provide a healthy alternative to sweets - often a last resort for harassed parents.
“We are committed to making it easier for customers to make healthier choices and this is our latest initiative in support of a healthier Ireland,” a spokeswoman said.
“We are Britain’s biggest greengrocer, so we want to make it easier for parents to get their children eating more healthily,” said Tesco’s UK chief, Matt Davies.
“As a dad, I know it can be tricky getting children to eat their fruit and vegetables, so we’re hoping this initiative will help create healthy eating habits that will stay with children as they grow up.”
The initiative is welcomed by the British Heart Foundation.
“It’s a positive step towards improving children’s health throughout the UK and helps parents ensure their children get their five portions of fruit and vegetables every day,” Simon Gillespie, chief executive of the organization said.
Helen Dickens, of Diabetes UK, stated: “Eating fresh fruit is an important part of a healthy diet, and this will make it even easier for parents and children to swap less healthy snacks for one of their five a day.”
Tesco is facing competition from growing discounters Aldi and Lidl, and is looking for ways to win over shoppers.
Dave Lewis, group chief executive, is trying to rehabilitate Tesco by improving the service for shoppers under the slogan “every little help makes a big difference”. Initiatives include healthy eating, distributing unsold food to charities and tackling food waste. Two years ago they also became the first major retailed to remove sweets and chocolates from its checkouts, announcing in 2015 that children’s lunch-box sized soft drinks would not have any added sugar.
Tesco expects to give away 1 million pieces of fruit each month as part of the new healthy eating push.