Food-sharing app to cut food waste
UK households waste over £12.5 billion worth of food every year, but OLIO, a food-sharing app, aims to reduce this.
The app aims to connect neighbours with each other and with local businesses to exchange edible surplus food.
Think 'tinder for your tins' - you can either snap a picture of your food to add it to OLIO or search and request items. Once they are available, or someone is interested, you receive notification.
OLIO was founded by the ‘mums on a mission’, Tessa Cook and Saasha Celestial-One, who met at Stanford Business School.
Cook, the daughter of a North Yorkshire farmer, explains that she got here eureka moment whilst moving places.
“I had all this food – six sweet potatoes, a massive beautiful white cabbage, all sorts of stuff. I couldn’t bear to throw it away, so I set off with my toddler and newborn baby to try to find the lady who was always asking for money outside the supermarket – but she wasn’t there.
“I thought about knocking on my neighbours’ doors, but I felt that wasn’t appropriate – they might feel awkward, that they had to take it. I thought, why isn’t there an app for this, as there are definitely people near me who would love to have a whole load of amazing veg – they just don’t know about it.” she says.
Together with her friend Saasha, daughter of Iowa hippies, and who is equally as passionate about the issues, they set up OLIO.
Since launching in late 2015, OLIO has been used over 250,000 times and featured twice by Apple as ‘Best new app’ in the App Store.
OLIO is also the first retail technology start-up Sainsbury’s partnered with on their ‘Waste Less, Save More’ campaign.